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Archive | writing tips

Two for the price of one

Two of my favourite writers on this week’s Museum of Curiosity. You can listen to it here if you’re in the UK and quick. Dave Trott the ‘the lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ advertising creative legend, Dave Trott – mayor of ad land and author of Predatory Thinking plus a stack of other […]

A little less English

I was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]

New Classic Style

So… we put this together.  A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies.  Export advisors. NGOs. Communications professionals. It’s great.  It’s supported with […]

The Pro Copywriters’ Network Conference 2014

Copyblogger – a copywriting website written by copywriters for copywriters. There’s a monstrously popular post there (more than 2k tweets and counting). It shines, it shimmers, it heaves insight, reassurance. The 4 Words That Will Get Your Email Opened. Those magical words? Close your eyes. Take a deep breath…. relax and….. ok…. Ok, here they […]

The Science of No

In 2012 Pablo Larraín released a film called ‘No’. It’s very good. Maybe that’s why it won the Director’s Fortnight at Cannes Film Festival 2012. It’s the story of Rene Saavedra a daring young advertising executive entrusted by Pinochet’s opposition with heading up the campaign for a ‘no’ vote in the country’s 1988 referendum. In […]

I Want a David Byrne Suit

Manchester’s grey acorn Morrissey was at the Lowry not so long ago complaining about how often he’s mistaken for indicted war criminal Ratko Mladic, award winning chanteuuuuuuse Kd Lang or even a young Stewart Lee. Talking of Stewart Lee – there’s a man that divides opinion. Moist lipped Guardianistas hanging on his every weighted pause while […]