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A little less English

I was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]

Technology changes, people don’t

Lawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]

New Classic Style

So… we put this together.  A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies.  Export advisors. NGOs. Communications professionals. It’s great.  It’s supported with […]

Free Copywriting Briefing Document

So, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]

Confessions of a Copywriting Groupie

Look at me! With my BEST new mate. Sidling up him thinking maybe some of that success, some of those awards, inductions into halls of fame, the wealth, the acclaim, the string of suitors…. might… just might rub off. Ha! Shameless. Ever the misplaced optimist indeed. Anyway… I regress… Classic copywriting insight doesn’t get much […]