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Archive | sales copywriting

Technology changes, people don’t

Lawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]

New Classic Style

So… we put this together.  A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies.  Export advisors. NGOs. Communications professionals. It’s great.  It’s supported with […]

Free Copywriting Briefing Document

So, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]

Sun-kissed, a Bit Pissed, Copywriting Contemplations

I went on my annual pilgrimage to the Cheltenham Cricket Festival at the weekend. Bliss. There really is no better place to be. And as my beloved Gloucestershire were in the process of being royally decimated, I sat there, sun-kissed, a bit pissed, contemplating. Thinking about what makes cricket such a wonderful game. That it […]

Copywriting For The Uninitiated

There are many forms of initiation – heads down toilets, a blood oath, full body submersion, sacrifices, beatings. Kissing the royal belly. Down in one!! You Zulu Warrior! Mouths full of stones. I thought I’d make this one a little easier. My name’s Martin Williams – I’m a copywriter – my company is Ukcopywriting.com You […]

Marketing Copywriting Doesn’t Have To Be Rubbish

Quality marketing copywriting wins business. How come so much marketing copy and online sales copywriting is rubbish? Here’s a copywriting exception that proves the rule – Saddleback Leather I’ve long been a fan of Saddleback Leather – (sorry Ryan I know I go on about it). So much so that I was even inspired to […]

The Secrets of Successful Advertising Copywriting

Advertising copywriter Luke Sullivan wrote a splendid book on the art that is ad copy and advertising a couple of years back. It’s called ‘Hey Whipple. Squeeze This. A Guide to Creating Great Advertising.’ I picked up a copy of the 3rd edition recently and can highly recommend it. Not only is the book bright, […]