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Archive | Advertising copywriting

Two for the price of one

Two of my favourite writers on this week’s Museum of Curiosity. You can listen to it here if you’re in the UK and quick. Dave Trott the ‘the lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ advertising creative legend, Dave Trott – mayor of ad land and author of Predatory Thinking plus a stack of other […]

The Science of No

In 2012 Pablo Larraín released a film called ‘No’. It’s very good. Maybe that’s why it won the Director’s Fortnight at Cannes Film Festival 2012. It’s the story of Rene Saavedra a daring young advertising executive entrusted by Pinochet’s opposition with heading up the campaign for a ‘no’ vote in the country’s 1988 referendum. In […]

Confessions of a Copywriting Groupie

Look at me! With my BEST new mate. Sidling up him thinking maybe some of that success, some of those awards, inductions into halls of fame, the wealth, the acclaim, the string of suitors…. might… just might rub off. Ha! Shameless. Ever the misplaced optimist indeed. Anyway… I regress… Classic copywriting insight doesn’t get much […]

Advertising Copywriting At Its Best – The Copy Book

Do you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground.  I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for instance, just to find out what’s going on in the world of…. hmmm copywriting. Manchester copywriter, Managing and Creative Director at Red C, […]

The Secrets of Successful Advertising Copywriting

Advertising copywriter Luke Sullivan wrote a splendid book on the art that is ad copy and advertising a couple of years back. It’s called ‘Hey Whipple. Squeeze This. A Guide to Creating Great Advertising.’ I picked up a copy of the 3rd edition recently and can highly recommend it. Not only is the book bright, […]