Identity vs. logic You know what they say…. the smart people. They say that smart people surround themselves with smart people. This guy’s smart. He said this: “Before we start laying out the logical argument for a course of action, it’s worth considering whether a logical argument is what’s needed. It may be that the […]
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So… we put this together. A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies. Export advisors. NGOs. Communications professionals. It’s great. It’s supported with […]
Two things. 1. Always, always, always do your best work. Thou Shalt Always Kill. 2. Never, never, never post when you’re angry.
Might as well be us. And it is. Top 10 for the last two years no less. Now up to 4th. Played team. Thank you TOPSEOs. But of course… it’s not about us. It’s about your rankings and how can we apply our SEO Copywriting skills to help you improve them. Not just SEO Copywriting […]
Congrats to PR Agency One – Winners of the Best Small Agency award at the 2015 PR Moment Awards in Manchester. An award submission that we were heavily involved in writing. And of course I’d like to take full credit for their success. So I shall. Well done me. Well done too, James and his wonderful team. As […]
In a variety of forms. Here’s one of mine. Yours?
Copyblogger – a copywriting website written by copywriters for copywriters. There’s a monstrously popular post there (more than 2k tweets and counting). It shines, it shimmers, it heaves insight, reassurance. The 4 Words That Will Get Your Email Opened. Those magical words? Close your eyes. Take a deep breath…. relax and….. ok…. Ok, here they […]
So then…. July 15th. We’ve teamed up with UX experts Sigma to add the writing component of the Writing For the Web course. UX and Copywriting training that’s going to be… epic. Epic if you or your staff are responsible for adding high quality copy to your website and want to be better at it. Important areas […]
So, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]
Just a stunning song and stunninger performance. Captivating. Mesmeric, Addictive, Inspired. Brave. Emotional. That sort of thing. Thank you Samuel T. Herring and Future Islands friends. Manchester Sound Control – May 8th. Bring it on.